In this first section of the PLAN module we will explore how to design a clear strategy to help you achieve your immunisation aims. A successful advocacy strategy draws on your research from the THINK module. It will help you map out where you want to go and how you are going to get there.
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The WHY, WHEN, WHO & HOW…
WHY
Developing a strategy is the most effective and efficient way to work. Having a strategy for your advocacy efforts will help you to outline your vision and goals, identify the stakeholders that will need to be involved and how you will reach them. A strategy helps you map out how change can occur.
WHEN
The best timing to develop your advocacy strategy is before you start working. It is important that you have a clear picture of where you stand and what you want to achieve. Before developing your advocacy strategy ask yourself:
- Why is now the time to act on improving immunisation programming in your country?
- Why should stakeholders care at this moment?
- Why should decision-makers act now?
Remember…choosing when to implement an advocacy plan is often just as important as what you are hoping to achieve.
WHO
If you have partners or natural allies, consider bringing them in at this point.
The strategy can, of course, be designed individually or in consultation with other partners and/or stakeholders.HOW
Your initial landscape analysis, stakeholder mapping and gap analysis will help you tremendously and serve as the basis for developing your advocacy strategy and for starting to think pro-actively around building strategic partnerships.
COUNTRY ILLUSTRATIONS
See how advocacy strategies were developed in Ivory Coast, Kenya and DRC.
THE ADVOCACY STRATEGY FORMULA
The below formula features the core elements of your immunisation advocacy strategy:
Vision + Goal + Objectives Strategy
Let’s take a closer look at each of the components of this formula:
Vision
What is a vision?
A vision is a clear description of the future. When creating a vision together with partners and stakeholders it is called a “shared vision”.
To keep everyone inspired, motivated and headed in the same direction you should develop a vision statement – a single sentence describing the future you desire to create.
What is your vision?
What will the world look like when you’re successful? Is your vision aligned with what other stakeholders or immunisation partners are also trying to achieve?
How to inspire action
- Make sure people own it!
- Make it concrete – support it with achievable goals.
- Suggest actions that will change the future.
Examples of inspiring vision statements
- Each and every child is fully immunised.
- No child dies of a vaccine-preventable disease.
- Every child, everywhere, can access life-saving vaccines.
Goals
What are the steps needed to achieve the vision?
Defining your advocacy goals will help you move towards your vision. Unlike your broad vision statement, your advocacy goal needs to be specific and focused. It is a tangible step to achieve your vision.
What are your tangible goals?
Your goals will be about bridging the gap between where the situation is now, and where it needs to be. Developing clear, strong and targeted advocacy goals is important and can be challenging. The gap analysis section will help you identify the gaps and the changes that are needed. The findings from your gap analysis and your landscape mapping should help you formulate your goals. In short, your goals will describe what you want to achieve in a specific timeframe.
The key components of your goals will include:
- What are your desired changes?
- Who will help make the changes happen (which decision-maker or institution)?
- By when?
Once you will have conducted your gap analysis, use the worksheet provided below to develop your smart goals.
Objective
Quick tips
A SMART objective is:
Specific: targets a specific improvement
Measurable: quantifies an indicator of progress
Achievable: realistic and attainable
Result-oriented: what can realistically be achieved with resources
Time-bound: gives a clear timeframe
What is an objective?
It’s an accomplishment or milestone that will contribute to the overall goal.
It is a step towards achieving your goal.
Good objectives are clear, specific, achievable, and will result in a significant impact.
The following questions will help you define your objectives;
- WHO is the specific decision-maker you want to take action?
- WHAT specific action is needed to move things forward?
- WHEN should the action occur?
Exercise
Is this a SMART Objective? Does it answer the WHO, WHAT, WHEN?
“Create a Taskforce to draft a communications plan for the introduction of rotavirus vaccine”
Answer: NO
Example of SMART Objective: “The Director of the EPI of the Minister of Health will create a Taskforce, including 1 representative from EPI, WHO, UNICEF, and 2 CSOs to draft a communications plan for the introduction of rotavirus vaccine by the end of 2015.”
WORKSHEETS
Use the worksheets provided to develop your SMART goals and SMART objectives.
COUNTRY ILLUSTRATIONS
See the role of goals and objectives in preparation for the 2012 Vaccine Summit in Nigeria and in Kenya.
Skookum Kids is built around a single big idea: that if we take great care of people, the mission will take care of itself. So we work really hard to make this a delightful place to volunteer and be a foster parent. We believe in health for all, meaning that no person should ever have to sacrifice their own health to serve kids. That's not to say we don't work hard (because believe me, we do), but that healthy, happy, well-supported people get more done.
In 2013 Ray Deck visited a neighborhood association meeting and just happened to sit at the same table with a career social worker. They talked about the state of child welfare in the region and about how some simple, common sense solutions would go a long way to improving the lives of children, foster parents, and social workers alike. They each invited a few friends to meet at a coffee shop and discuss those ideas the following week. And at that coffeeshop, Skookum Kids was born. Our first program—Skookum House, in which we care for children new to foster care—opened in mid-2014. Since then, the organization has grown in both depth and breadth, doubling in size by every major metric each year of its early history.
We would love nothing more than to talk with you about foster care, the reforms we aspire to, or how you can get involved.
info@skookumkids.org
360-975-3380
Founding Director
Ray Deck III
A serial intrapreneur, Ray Deck III has a decade of experience inciting change from within complex organizations. He leads Skookum Kids, a not-for-profit that aspires to nothing less than total reform of the foster care system.
In addition to his work at Skookum, he serves as Treasurer at the Washington Association for Children Youth & Families and as a member of the Child Welfare Advocacy Coalition.
When he’s not wrestling with bureaucracy, you can find him running behind a double stroller. But you should go look for him. He has a terrible sense of direction, and is probably lost.
Director of Programs
Abby Smith
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After graduating from Seattle Pacific University, Abby returned to Bellingham to pursue her passion for trouble makers. She leads a team of 6 staff and 100+ volunteers to care for children in their most vulnerable days at Skookum House, and to give foster parents some well-deserved time off in the Skookum Mentors and Foster Family Night Out programs.
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When she's not wrangling children and volunteers, you can find her searching for cheap international flights, hidden waterfalls, and her car keys.
Operations Manager
Gina Russell
Growing up in a family of entrepreneurs, Gina has business operations in her blood.
After college in Oregon and finishing right here at WWU, Gina had a very successful career in the food and service industry. As the previous owner two successful businesses and love of children, she comes to Skookum Kids as the operations manager.
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A mom of two active girls, she is often on the field, on the mountain, or on her bike pedaling amongst the trees. If you would like to reach out, send an email because she has most likely lost her phone.